It takes a lot of time and effort to acquire new donors for your nonprofit. You not only need to create compelling marketing content that tells your organization’s story, but you also have to get those materials in front of the right audience, form connections with prospects, and encourage them to give. Leveraging data throughout […]
Data is the foundation and future of nonprofit marketing. Charitable organizations no longer have to guess what supporters are looking for or how to reach them—data can provide definitive answers about your audience. However, constituent data must be up-to-date to be truly valuable. Your nonprofit should be confident in the accuracy of your database and […]
It’s that time of year—leaves have fallen, the days are getting shorter, and the year-end fundraising season is fast approaching. Nonprofits everywhere are planning their final campaigns to tap into the spirit of giving and reach their annual fundraising goals. It’s an exciting time, but it can also be one of the most hectic periods […]
Capital campaigns are complicated, and they come with a lot of misconceptions. What are Capital Campaigns? "Capital campaigns are intense fundraising efforts designed to raise a specific amount of money within a defined time period to build an organization’s assets and capacity. They typically raise much more than an organization has ever raised in a single campaign." […]
As a growing nonprofit, you understand the need to expand your fundraising efforts to target major donations. Maybe you’ve heard about the 80/20 rule—that 80% of your fundraising revenue should come from your top 20% of donors. However, you may not know what the major giving process will look like for your organization or even […]
Did you know that search ads (like Google Ads) have the highest ROI for nonprofits using paid advertising? According to Double the Donation, the average ROI for these types of ads is $4.78. Especially considering that the Google Ad Grant program allows nonprofits to create search ads for free, this marketing method is an incredibly […]
As a nonprofit professional, you’ve likely got your hands full. Between managing donor relationships, keeping up with new technology, and of course, fundraising, there’s so much that needs to be done in service of your organization’s mission. When strategizing your next fundraising campaign, it can be difficult to develop fresh, innovative ideas that will encourage […]
Did you know that viewers retain 95% of a message when they watch it in a video but only 10% when they read it in text? While you should still keep up with your typical marketing methods, you can perhaps more effectively propel your mission forward using video on your website. Videos are an engaging way […]
Your nonprofit website may be highly engaging and informative, but is it accessible to everyone? Accessibility is an important nonprofit web design practice to make your content easy to understand and navigate by people of all abilities. This will result in a more positive user experience, inviting visitors to explore more of your content and […]
