It’s that time of year—leaves have fallen, the days are getting shorter, and the year-end fundraising season is fast approaching. Nonprofits everywhere are planning their final campaigns to tap into the spirit of giving and reach their annual fundraising goals. It’s an exciting time, but it can also be one of the most hectic periods […]
Capital campaigns are complicated, and they come with a lot of misconceptions. What are Capital Campaigns? "Capital campaigns are intense fundraising efforts designed to raise a specific amount of money within a defined time period to build an organization’s assets and capacity. They typically raise much more than an organization has ever raised in a single campaign." […]
As a growing nonprofit, you understand the need to expand your fundraising efforts to target major donations. Maybe you’ve heard about the 80/20 rule—that 80% of your fundraising revenue should come from your top 20% of donors. However, you may not know what the major giving process will look like for your organization or even […]
Did you know that search ads (like Google Ads) have the highest ROI for nonprofits using paid advertising? According to Double the Donation, the average ROI for these types of ads is $4.78. Especially considering that the Google Ad Grant program allows nonprofits to create search ads for free, this marketing method is an incredibly […]
As a nonprofit professional, you’ve likely got your hands full. Between managing donor relationships, keeping up with new technology, and of course, fundraising, there’s so much that needs to be done in service of your organization’s mission. When strategizing your next fundraising campaign, it can be difficult to develop fresh, innovative ideas that will encourage […]
Did you know that viewers retain 95% of a message when they watch it in a video but only 10% when they read it in text? While you should still keep up with your typical marketing methods, you can perhaps more effectively propel your mission forward using video on your website. Videos are an engaging way […]
Your nonprofit website may be highly engaging and informative, but is it accessible to everyone? Accessibility is an important nonprofit web design practice to make your content easy to understand and navigate by people of all abilities. This will result in a more positive user experience, inviting visitors to explore more of your content and […]
If you were to comb through your nonprofit’s donor database, you’d likely find a wealth of stored information on your supporters. However, the raw data points you collect contain untapped potential unless you strategically analyze and apply them to your nonprofit’s operations. The practical conclusions your nonprofit can draw from donor data are collectively termed […]
Take a moment to envision a work world where your data is centrally stored, organized, complete, valid, and maintained regularly. For nonprofit organizations, this data daydream could manifest as complete donor profiles, up-to-date mailing lists, or accurate measures of donations. Could data stewardship alleviate your data nightmare? In this quick guide, we’ll explore the key principles of data stewardship, review the characteristics that make data ‘good’, and share practical tips to getting to a state of clean data.
