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September 6, 2023
How to Maximize Your Google Ad Grants Strategy: 5 Tips
Did you know that search ads (like Google Ads) have the highest ROI for nonprofits using paid advertising? According to Double the Donation, the average ROI for these types of ads is $4.78. Especially considering that the Google Ad Grant program allows nonprofits to create search ads for free, this marketing method is an incredibly […]
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August 22, 2023
4 Cost-Effective Fundraisers and How They Can Spark Success
As a nonprofit professional, you’ve likely got your hands full. Between managing donor relationships, keeping up with new technology, and of course, fundraising, there’s so much that needs to be done in service of your organization’s mission. When strategizing your next fundraising campaign, it can be difficult to develop fresh, innovative ideas that will encourage […]
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August 3, 2023
How to Use Video to Connect with Potential Supporters
Did you know that viewers retain 95% of a message when they watch it in a video but only 10% when they read it in text? While you should still keep up with your typical marketing methods, you can perhaps more effectively propel your mission forward using video on your website. Videos are an engaging way […]
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June 6, 2023
5 Tips to Make Your Nonprofit Website Accessible to All
Your nonprofit website may be highly engaging and informative, but is it accessible to everyone?  Accessibility is an important nonprofit web design practice to make your content easy to understand and navigate by people of all abilities. This will result in a more positive user experience, inviting visitors to explore more of your content and […]
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May 25, 2023
Donor Analytics: 4 Ways to Leverage Your Nonprofit’s Data
If you were to comb through your nonprofit’s donor database, you’d likely find a wealth of stored information on your supporters. However, the raw data points you collect contain untapped potential unless you strategically analyze and apply them to your nonprofit’s operations. The practical conclusions your nonprofit can draw from donor data are collectively termed […]
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April 25, 2023
Data Stewardship for Nonprofits: A Quick Guide to Good, Clean Data
Take a moment to envision a work world where your data is centrally stored, organized, complete, valid, and maintained regularly. For nonprofit organizations, this data daydream could manifest as complete donor profiles, up-to-date mailing lists, or accurate measures of donations. Could data stewardship alleviate your data nightmare? In this quick guide, we’ll explore the key principles of data stewardship, review the characteristics that make data ‘good’, and share practical tips to getting to a state of clean data.
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April 13, 2023
Understanding the Role of Technology in Nonprofit Marketing
Having a strong understanding of how technology can improve your marketing can be especially useful for major campaigns, such as GivingTuesday, your annual gala, and capital campaigns. When you know what technology can do for your nonprofit, you can leverage it to its full capabilities and even introduce new technology-driven strategies into your marketing tactics. 
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March 15, 2023
How Your Nonprofit Can Get Started With Google Ad Grants
Your website is one of the best resources at your disposal for spreading awareness about your organization and mission. But it’s only a great resource if people are actually using it to get to know your organization and work—and taking action to help move your mission forward! You may have dismissed Google Ads in the past for fear of a complicated setup or high ongoing costs, but don’t let that dissuade you!
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February 28, 2023
Greater Twin Cities United Way Goes All-in with Andar Software and Replaces Multiple Legacy Systems with Andar/360
Mississauga, ON – February 28, 2023 – Andar Software, an industry-leading CRM software and cloud hosting provider, today announces that Greater Twin Cities United Way will transition from multiple legacy systems to Andar/360. A complete migration to Andar/360 and consolidation of multiple technology solutions will help Greater Twin Cities United Way realize significant cost savings, centralize data, create efficiencies, and streamline all workflows.
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