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October 4, 2023
As a growing nonprofit, you understand the need to expand your fundraising efforts to target major donations. Maybe you’ve heard about the 80/20 rule—that 80% of your fundraising revenue should come from your top 20% of donors. However, you may not know what the major giving process will look like for your organization or even […]
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September 6, 2023
Did you know that search ads (like Google Ads) have the highest ROI for nonprofits using paid advertising? According to Double the Donation, the average ROI for these types of ads is $4.78. Especially considering that the Google Ad Grant program allows nonprofits to create search ads for free, this marketing method is an incredibly […]
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August 22, 2023
As a nonprofit professional, you’ve likely got your hands full. Between managing donor relationships, keeping up with new technology, and of course, fundraising, there’s so much that needs to be done in service of your organization’s mission. When strategizing your next fundraising campaign, it can be difficult to develop fresh, innovative ideas that will encourage […]
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