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May 25, 2023
If you were to comb through your nonprofit’s donor database, you’d likely find a wealth of stored information on your supporters. However, the raw data points you collect contain untapped potential unless you strategically analyze and apply them to your nonprofit’s operations. The practical conclusions your nonprofit can draw from donor data are collectively termed […]
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April 25, 2023
Take a moment to envision a work world where your data is centrally stored, organized, complete, valid, and maintained regularly. For nonprofit organizations, this data daydream could manifest as complete donor profiles, up-to-date mailing lists, or accurate measures of donations. Could data stewardship alleviate your data nightmare? In this quick guide, we’ll explore the key principles of data stewardship, review the characteristics that make data ‘good’, and share practical tips to getting to a state of clean data.
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April 13, 2023
Having a strong understanding of how technology can improve your marketing can be especially useful for major campaigns, such as GivingTuesday, your annual gala, and capital campaigns. When you know what technology can do for your nonprofit, you can leverage it to its full capabilities and even introduce new technology-driven strategies into your marketing tactics.
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