October 18, 2023
Capital campaigns are complicated, and they come with a lot of misconceptions. What are Capital Campaigns? "Capital campaigns are intense fundraising efforts designed to raise a specific amount of money within a defined time period to build an organization’s assets and capacity. They typically raise much more than an organization has ever raised in a single campaign." […]
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October 4, 2023
As a growing nonprofit, you understand the need to expand your fundraising efforts to target major donations. Maybe you’ve heard about the 80/20 rule—that 80% of your fundraising revenue should come from your top 20% of donors. However, you may not know what the major giving process will look like for your organization or even […]
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September 6, 2023
Did you know that search ads (like Google Ads) have the highest ROI for nonprofits using paid advertising? According to Double the Donation, the average ROI for these types of ads is $4.78. Especially considering that the Google Ad Grant program allows nonprofits to create search ads for free, this marketing method is an incredibly […]
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