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September 6, 2023
How to Maximize Your Google Ad Grants Strategy: 5 Tips
Did you know that search ads (like Google Ads) have the highest ROI for nonprofits using paid advertising? According to Double the Donation, the average ROI for these types of ads is $4.78. Especially considering that the Google Ad Grant program allows nonprofits to create search ads for free, this marketing method is an incredibly […]
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August 22, 2023
4 Cost-Effective Fundraisers and How They Can Spark Success
As a nonprofit professional, you’ve likely got your hands full. Between managing donor relationships, keeping up with new technology, and of course, fundraising, there’s so much that needs to be done in service of your organization’s mission. When strategizing your next fundraising campaign, it can be difficult to develop fresh, innovative ideas that will encourage […]
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August 3, 2023
How to Use Video to Connect with Potential Supporters
Did you know that viewers retain 95% of a message when they watch it in a video but only 10% when they read it in text? While you should still keep up with your typical marketing methods, you can perhaps more effectively propel your mission forward using video on your website. Videos are an engaging way […]
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